Online Re-Tales

One Man’s Multi-Channel Marketing Blog

A Follow-Up On Social Networks

In a follow-up to yesterday’s post about social networking, according to Multichannel Merchant Heather Dougherty, director of research at Hitwise tells us “social networks are no longer just an online playground for younger users.” The article then tells us how billion dollar companies like Sears, Zappos, Amazon, and Victoria’s Secret have built widgets and facebook apps.  What I’d like to see is a follow-up article in 6 months about the success of these widgets and apps.  Were they worth the investment?  I’ll let them take the plunge for me.  Does anybody else feel the same way? Are any other retailes having proven (not anecdotal) success with social networking sites?

Social Networking


June 12, 2008 - Posted by | Social Media, Uncategorized |

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