In a follow-up to yesterday’s post about social networking, according to Multichannel Merchant Heather Dougherty, director of research at Hitwise tells us “social networks are no longer just an online playground for younger users.” The article then tells us how billion dollar companies like Sears, Zappos, Amazon, and Victoria’s Secret have built widgets and facebook apps. What I’d like to see is a follow-up article in 6 months about the success of these widgets and apps. Were they worth the investment? I’ll let them take the plunge for me. Does anybody else feel the same way? Are any other retailes having proven (not anecdotal) success with social networking sites?
I am Glenn Edelman, VP of Marketing for Wine Enthusiast Companies, where I am responsible for the commerce arm of Wine Enthusiast Companies, WineEnthusiast.com. If you need fine wine glasses, a decanter, a corkscrew, a wine refrigerator, or a custom-designed wine cellar…just ask me.
I love working in online marketing! I have met so many fascinating people in the industry, and have so many thoughts and ideas on the topic that I decided to stop bugging my colleagues about it, and have decided to start blogging about it.