Optimizing For Misspellings
Prior to my SEM session on Monday AM, I got a chance to sit in on an SEO session titled ‘Organic Search Essentials.” It was a little too introductory for me, but Matt Bailey of SiteLogic gave an excellent SEO 101 presentation for the attendees. He simply, and thoroughly, discussed the basic tenets of successful Search Engine Optimization (Page Titles, Meta Tags, Meta Keywords, Link Building, etc.).
After the session was over I got to thinking…should sites be targeting misspellings of keywords? We all know that any SEO consultant will tell you to target the words your customers are using (i.e., toothbrush instead of dental device). But should we also be targeting the way they spell, or mispell for that matter? If you intentionally target a single page for “Klipsh Speakers” instead of “Klipsch Speakers” you potentially stand to gain a lot of traffic. The risk is knowing you are actively misspelling a brand name on your site, and putting it out there for all the Web to see.
I wonder what SEO consultants’ and brand marketers’ opinions are of this?