Ignoring Catalog Choice?
I had the opportunity to speak with the head of a large multi-channel brand a few months ago. As we were discussing business, I asked him about Catalog Choice. I was curious about what they were doing with Catalog Choice’s list of thousand of customers opting out of their catalogs.
“We just ignore their calls,” he said.
Hmm. Your customer opts out of receiving your catalogs through Catalog Choice and you ignore Catalog Choice’s calls. Are you ignoring Catalog Choice? Or, are you ignoring your customer’s wishes?