Online Re-Tales

One Man’s Multi-Channel Marketing Blog

Ignoring Catalog Choice?

I had the opportunity to speak with the head of a large multi-channel brand a few months ago.  As we were discussing business, I asked him about Catalog Choice. I was curious about what they were doing with Catalog Choice’s list of thousand of customers opting out of their catalogs.

“We just ignore their calls,” he said.

Hmm.  Your customer opts out of receiving your catalogs through Catalog Choice and you ignore Catalog Choice’s calls.  Are you ignoring Catalog Choice?  Or, are you ignoring your customer’s wishes?

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May 2, 2008 - Posted by | Going Green |

3 Comments »

  1. Glenn – the correct answer is that if you ignore Catalog Choice, you are ignoring your customer’s wishes. The customers know who are not honoring their wishes and they are not happy about it.

    I should add that many merchants who ignored Catalog Choice in the beginning have reconsidered their position and are now honoring requests. We have been patient and continue to add features that benefit merchants.

    We look forward to working with you.

    Comment by Chuck | May 20, 2008 | Reply

  2. Thanks for the comment Chuck. Would have liked to have seen you or a representative at this week’s ACCM conference. There was definitely enough discussion (and opinions) about you guys. Would have liked to heard what Catalog Choice’s plans are for the future.

    Comment by gedel | May 22, 2008 | Reply

  3. As a consumer, I applaud and embrace Catalog Choice as a preference tool to help me manage my mailbox (and my recycling bin). As a marketer, I welcome the opportunity to gain insight into my potential customers’ preferences. To other marketers: ignore your customers’ wishes at your own peril.

    Comment by Larry Robiner | June 24, 2008 | Reply


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